A PROBLEM SOLVER
WHO DRIVES INNOVATION FOR SOLUTIONS
WITH OVER 20 PATENTS PUBLISHED.

Inventor, technologist, musician, serial entrepreneur, paraglider; it’s hard to define Barry Hochfield, and impossible in just ONE word.

A tremendous wealth of experience – over 40 years – with industry knowledge in almost every aspect of computer technology and senior business management, Barry has excelled in organisations large, medium and small, and has successfully navigated the complete business life cycle from start-up through IPO to exit.

Supporter of Entrepreneurs

OVER THE LAST DECADE, PLUS, BARRY HAS BEEN ACTIVE AS AN ENTERPRISE PARTNER WITH THE UNIVERSITY OF STRATHCLYDE – WINNING AN AWARD ALONG THE WAY – HE SERVED AS NON-EXECUTIVE DIRECTOR / CHAIRMAN FOR DIVERSE, INNOVATIVE TECHNOLOGY COMPANIES INCLUDING INQUISITIVE SYSTEMS (ZONEFOX); COJENGO, ESTENDIO, and MICRO-PHONICS SOFTWARE; SHARING HIS BUSINESS ACUMEN AND EXPERIENCE, HIS TECHNICAL KNOWLEDGE OF BOTH HARDWARE AND SOFTWARE SYSTEMS, AND EXPERTISE ON STRATEGIC PRODUCT ARCHITECTURE AND VALUE CHAIN.

The Enterprise Partners programme – Strathclyde Entrepreneurial Network Enterprise Partners – is an opportunity for experienced members of Strathclyde’s vast industry, entrepreneurial and alumni network to volunteer their time to support the next generation of Strathclyde entrepreneurs and innovators. A team whose objective is to help others succeed.

University of Strathclyde punches well above its weight with this Programme. Its a bit like Dragon’s Den goes speed dating! I evaluated countless Business Plans, made recommendations to would-be investment consortia, and in some cases got personally involved. ”

Disruptive technology for today’s – and the future’s – cosmetics industry

Having committed to mentor, coach and help developing businesses through the Enterprise Foundation Programme, Barry was introduced to Dr David Heath at an early stage in spinning out his concept business from the University after several years of study focussed on transdermal medical technology. The two entrepreneurs soon realised they shared not only a passion for science and technology but also a vision of how David’s concept could be developed and went on to co-found Cutitronics with the aim of re-applying the technology to solve some of the major challenges in the cosmetic skincare industry.

CUTITRONICS – THROUGH ITS PATENTED TECHNOLOGY CUTITRON – DEVELOPS AND DELIVERS A SUITE OF DIAGNOSTICS BLENDING A POWERFUL COMBINATION OF ENGINEERING AND TECHNOLOGY-BASED INNOVATIONS. THE RESULTING CONNECTED DIGITAL DEVICES AND PLATFORM TECHNOLOGIES DELIVER TRULY ADAPTIVE SKINCARE OFFERING PERSONALISATION, OPTIMISED RESULTS AND HIGH-QUALITY DATA FOR BRANDS AND CONSUMERS,

THERE’S A WEALTH OF EXPERTISE OUT THERE ON PICKING WINNERS IN THE HIGH-TECH START-UP SPACE, SO I RESEARCHED THIS AND CAME UP WITH MY OWN CRITERIA. PUTTING IT VERY, VERY SIMPLY, YOU NEED 2 THINGS.

1_ A WINNING CONCEPT

2 _ A WINNING TEAM TO DELIVER IT TO MARKET

For a Start up the concept can’t just be a good one, it has to be a great one, one that will win over customers when there’s little to no brand equity, and ‘great’ here means sustainably differentiated, paradigm shifting, with multi-facet IP protection against the competition.

As Thomas Edison said “a successful invention is 10% inspiration 90% perspiration” and that applies to Hi tech start ups too. The bulk of the effort is in turning the concept into reality and it takes a team of ‘A players’ to do this all the way from senior management and leadership through to every individual contributor. Hi Tech by definition means there’s too much knowledge for any one person to master, so a strong cross-functional team approach is a must. The Team Cultures of Silicon Valley is where I learned this and I use these approaches every day.

[

THE SCIENTIST DISCOVERS THE LAWS OF NATURE…
BUT THE ENGINEER MANIPULATES THEM FOR SOCIAL GAIN

]

Smart move

AFTER 10+ YEARS WITH APPLE, THE SKILLS AND KNOWLEDGE DEVELOPED THERE LED TO THE CO-FOUNDING OF THE SMARTCARD COMPANY ECEBS IN 2000 (RECENTLY ACQUIRED BY VISA) BUILDING THE TECHNOLOGY TEAM AND DEFINING THE PRODUCTS, THIS EXPLOITED BARRY’S INNOVATIVE QUALITIES AND ABILITY TO MENTOR, MOTIVATE AND ORGANISE.

Always looking to promote great ideas and great people made him an excellent manager and his boundless energy pushed the business to win some major contracts which, along with leading the ongoing technology strategy for Smartcards, quickly led to the tremendous success of the company.

Having invented the platform for the ITSO SAM, the key building block that enabled the creation of the UK Dept of Transport nationwide program for Contactless Smartcard Ticketing, Barry then floated ECEBS on the London Stock Exchange in 2005 before de-listing & selling to theTrainline.com in 2007 where it operated as a wholly owned subsidiary.

Smart move

AFTER 10+ YEARS WITH APPLE, THE SKILLS AND KNOWLEDGE DEVELOPED THERE LED TO THE CO-FOUNDING OF THE SMARTCARD COMPANY ECEBS IN 2000 (RECENTLY ACQUIRED BY VISA) BUILDING THE TECHNOLOGY TEAM AND DEFINING THE PRODUCTS, THIS EXPLOITED BARRY’S INNOVATIVE QUALITIES AND ABILITY TO MENTOR, MOTIVATE AND ORGANISE.

Always looking to promote great ideas and great people made him an excellent manager and his boundless energy pushed the business to win some major contracts which, along with leading the ongoing technology strategy for Smartcards, quickly led to the tremendous success of the company.

Having invented the platform for the ITSO SAM, the key building block that enabled the creation of the UK Dept of Transport nationwide program for Contactless Smartcard Ticketing, Barry then floated ECEBS on the London Stock Exchange in 2005 before de-listing & selling to theTrainline.com in 2007 where it operated as a wholly owned subsidiary.

Dealing the cards

THE 90’S WAS A TRULY RADICAL TIME IN THE DEVELOPMENT OF WHAT CAME TO BE KNOWN AS THE ELECTRONIC PURSE, THE PRECURSOR TO BITCOIN. IT WAS VIA MOTOROLA SEMICONDUCTORS (world’s first smartcard microcontroller manufacturer), THEN MONDEX (Mastercard), THAT WAS BARRY’S ROUTE TO CO-FOUNDING HIS FIRST BUSINESS AT ECEBS.

From creating marketing strategies and project managing a range of smartcard devices – including crypto engines and contactless for Motorola – Barry ‘cut his teeth’ in the world of smart card secure operating systems.

Then took a major leap in his ‘smart’ journey into development of technology for what became the industry standard multi-application card operating system known as MULTOS, the world’s first civilian software product to attain the highest possible International Security Assurance standard ITSEC Level 6. “We went where no non-military project had gone before. Up till then only nuclear launch code systems required this level of robustness against hacking, but people were afraid of e-cash being printed in some bedroom and the economy collapsing. The processes we employed to validate tamper resistance were extraordinary, I learned a lot and took away a thorough understanding of what are the practical and economically viable approaches to protecting enterprises assets.”

THE FIRST OF BARRY’S NUMEROUS PATENTS CAME TO LIFE WITH THE RECONFIGURABLE, MULTI-NATIONAL MODEM FOR THE APPLE PORTABLE. THIS WAS ALSO APPLE’S FIRST PRODUCT DEVELOPED OUTWITH CALIFORNIA WHICH EARNED A PRESTIGIOUS AWARD FOR BARRY & HIS TEAM, WHICH WAS NOT THE LAST.

ADDITIONALLY, BARRY EARNED APPLE’S IMPACT AWARD FOR HIS STERLING EFFORTS IN GETTING THE MAC FAMILY INTO PRODUCTION, AS WELL AS THE COVETED “GOLDEN APPLE” FOR SPECIAL ACHIEVEMENTS IN R&D.

Taking a byte of the Apple.

Having always been fascinated by science and physics, Barry Hochfield originally studied Applied Physics at the University of Strathclyde in the 1970’s before being presented with the opportunity to develop his career with a move to Xerox in California in ’79, then in ‘83 he joined Steve Jobs’ team at Apple for a totally unique experience working on the development of the original Macintosh computer.

Barry’s work there earned him several awards for his contributions, including this special pilot production version of the first Mac, shown left:

This educational journey also included study at the Apple Management Institute and exposure to strategies in management, marketing and HR from the global leaders at the time – who are still amongst the most admired revolutionaries of the computing age.

Then came a move back to Europe where Barry established Apple’s first offshore R&D Facility, based on outskirts of Paris. The team then went on to become the first to ship products designed outside of California.

I have worked with Barry for 18 years, as his subordinate, peer and contractor/vendor. His technical knowledge of both hardware and software systems, as well as his creative skills, are well recognised in the industry. He is both dedicated and passionate about his work and always looking to develop innovative solutions to create new business opportunities.

Ian Duthie, Retired Smart Cards & Security ICs Consultant

Barry Hochfield was always looking to promote great ideas and great people, which made him an excellent manager — of projects and people — at Apple. Barry brought to the European R&D team the kind of innovation and energy that Steve Jobs’ Apple is best known for, and he encouraged the same of his fellow colleagues. As such, he gave me my first career opportunity to lead a software development team on a project which became for the company’s PowerBook project line. He’s a great mentor, organizer, motivator and generally a great asset in a progressive, forward thinking company like Apple and I’m honored to have worked for him.

Tim Warden, Senior Director, Product Management at DataCore Software

Barry combined a rare vision for smart card technologies, and operating systems in particular, with a pragmatic business focus in the development and successful introduction of the MULTOS platform. As far as I was concerned, he was one of those rare individuals who could not only design and deliver the product but also envangelise effectively at every level helping all from the super-techie to the newbie staffer struggling to understand some pretty radical concepts.

Charles Underwood, Independent operational resilience consultant at ForteResilience Limited; Senior Advisor to UK Risk Consulting

Rocking the blues

“WHILST LIVING IN SFO BAY AREA IN THE EARLY 80’s, IT WAS A BOOM TIME FOR LIVE MUSIC SO I COULDN’T HELP BUT GET INVOLVED IN GIGS, PLAYING CLASSIC ROCK AND BLUES IN CLUBS AND PLACES LIKE NAVAL BASES, WHICH TOOK ME RIGHT BACK TO MY ROOTS AS I WAS WEANED ON THE LIKES OF MICK TAYLOR, CLAPTON AND HENDRIX.”

Having picked up his first guitar at the age of 13 – learning from the famous starter tutorial, Bert Weadons ‘Play in a day’ – he still to this day is actively involved in the art of playing and writing, enjoying regular gigs with his band ‘The Debt Collectors’, across West of Scotland performing a more rarely heard mix of classic rock and blues.

Education

Barry participated in and completed numerous specialised training courses, both technical and managerial, during his years in employment. His formal qualifications are:

High School of Glasgow


1966 – 1972

University of Strathclyde

Bachelor of Science (BSc)

Field Of Study; Applied Physics

Dates attended or expected graduation;
 1972 – 1975

INSEAD

APPLE MANAGEMENT INSTITUTE

– General and Strategic Management, Marketing Strategy, HR

APPLE UNIVERSITY MBA CURRICULUM 1988

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